Pointwise's mission is to become a world leader in mesh generation through software development, applications expertise, advanced research, and advocacy of the computational sciences. Our brand identity is the tangible expression of this mission. Therefore, a carefully managed and well implemented brand identity program will help carry our brand message to the world. These guidelines are provided to ensure correct and consistent use of the brand. By accurately implementing this brand identity system, you protect the equity of the Pointwise brand and better support its positioning.